Data Health
resume
Data Health is an application project created in partnership with a health insurance company from Pelotas, in the state of Rio Grande do Sul, Brazil. There was this need to track financial and epidemiological data through filterable dashboards in order to plan business strategies and improve customer service quality.*
overview
Year
2019
Area
Healthcare
Duration
6 months
Team
1 UX/UI Designer, 1 Front End Developer, 1 DevOps, 1 PM
Company
Health Insurance Company
process
Follow-up: meetings with the board of directors and in-team meetings, such and daily scrums and agile methodologies.
Many research methodologies were used during the process, as follows: focal group with stakeholders and a roadmap of closed-ended questions, user persona creation, development of a mind map related to the project's overall needs, empathy map for visualizing stakeholder needs, discussion of partial results in meetings with the in-house technology team, in-house brainstorming, and behavioral reporting.
Based on these research methods, some of the needs found were: faster information updates for management, easier definition of higher costs and outliers, simplicity in visualizing overall and detailed information, need to export data for in-house discussions, and need to view information graphically and simply.
result
As a result, filterable dashboards were built, with an option to export results split into financial and epidemiological categories. This project's color palette was created based on studies related to accessibility, healthcare, reliability, and stability.
The resulting landing page is geared towards B2C commercialization of scalable products beyond the initial contract. Internal dashboards in a customizable application based on customer segment.
Conditional AND/OR filters to generate results through sentence construction. For example, men aged 50 and older who took blood tests in 2020 or 2018.
*Sensitive information was changed and/or omitted to protect customer privacy.
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