Blog Instituto Caldeira
resume
This corporate blog needed to be redesigned to align with the launch of the institution's new website. The blog's main goal is to announce institutional projects, interviews with creators, and articles on relevant topics.
Its key differentiator is the availability of a library containing books recommended by people who are deemed relevant by the institution.
overview
Year
2020
Area
Innovation
Duration
1 month
Team
1 UX/UI Designer
Company
Instituto Caldeira
process
Early research into the organization's materials and competition benchmarks was essential for determining the project outline. A set of meetings with stakeholders was held to showcase the research, wireframes, and final results.
A follow-up with the development team was required to fine-tune some details and interactions.
result
The blog layout was based on the company's visual identity and its application on the corporate website to maintain unity. Multiple microinteractions were added to consolidate the current visual identity and highlight the institution's efforts intuitively. Instituto Caldeira's original color palette consists of green, red, and black, with the later addition of white and grey specifically for the blog, focusing on a seamless navigation and providing users with a smooth reading experience to prevent eye fatigue.
The mobile version was built to offer the same kind of modern experience, with a layout suited for better navigation and improved visualization of blog posts and images.
Check out the finished result at:
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